The brewery of Pedavena (Belluno - Italy)

• Heineken has entrusted the sale of the plant of Pedavena to the UBM of Unicredito Group
• Heineken keeps ambiguous
• Heineken Italia: a behaviour that seems to unboost the potential buyers
• Heineken's ethics
• A moment of prayer for Christmas dedicated to the occupational crisis
• Heineken sells?
• The battle of undersecretary Sacconi
• Many messages arrived to support us
• "Written on paper how much the activity and the structure costs", it is the question for Heineken
• 26 November 2004: signed a document. Is Heineken ready to sell?
• Meeting in Milan of the general coordination of Italian Heineken plants
• The Minister Maroni is interested to the "Pedavena case" and is ready to activate himself for it
• An appeal to the Italian manufacturers. One letter has been sent to Luca Cordero di Montezemolo
• Heineken will subscribe what agreed till now on 26/11/2004
• Meeting with Hon. Di Pietro about the brewery of Pedavena: "I will involve the European Union"
• Apex from Minister Maroni: the head of the ministry of Work and Welfare wants to see clearer in the situation
• 8 November: meeting with Heineken
• von Wunster answers to the Istitutions
• Deputies of Veneto support the brewery of Pedavena
• The mayoralties are united before the meeting of 8th November
• Does Heineken respect the Institutions?
• Institutional table to the Palace of the Province of Belluno
• Assolombarda - 11th of October
• The President of Manufacturers of Belluno Celeste Bortoluzzi: more social responsibility is needed!
• Press notice of Region Veneto n. 1467 of 27/09/2004

What's going on?

Meeting in Milan of the general coordination of Italian Heineken plants

Source: internal - 18/11/2004

During the encounter has been confirmed the solidarity to the workers of the plant of Pedavena.

The company has supplied the data of 2004, from which emerges that Heineken has increased its market share. "That augment our sorrow, also because between the investments foreseen for 2005, there is nothing about Pedavena and the justification that it has been left outside, because object if negotiation is weak" declared the representatives of the dependent of Pedavena.

Heineken keep pursuing the maximisation of profits, reducing the operating costs, but how? Today announcing the closing down of Pedavena and when will it be the turn of Aosta and Messina? It looks like Heineken Italy have the intention to concentrate itself on two mega productive structures, Comun Nuovo and Massafra, risking therefore to flat the quality of the product, without therefore taking advantage of the typical peculiarities of every plant: quality of the water, of the systems and the professionalism of the workers themselves. And the consumers? How much will they appreciate this activity of de-marketing?

• To the members of the Heineken Management Board